HD Cheese and Wine Evening

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Chin Chin to us! After a successful summer of placing excellent candidates in their ideal jobs we celebrated with a lovely evening at our local fine wine boutique, Thirty Nine 10. Ferenc Zelenak, the in-house sommelier of this hidden gem of St. Albans, guided us expertly through an amazing selection of fine wines, yummy cheeses […]

Record ad growth in first half of 2017 driven by Digital

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By John McCarthy, The Drum, 31 October 2017. UK ad expenditure is up a record 3.7% to £10.8bn during the first half of 2017, largely driven by digital investment which represents more than half of spend across the industry. This growth in the first half of 2017 is the highest recorded since the Advertising Association […]

Why brand ‘trust’ is no longer a clear-cut issue

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“When we hail an Uber, who are we putting our trust in?” We’ve been talking a lot about trust recently. A couple of weeks ago, we hosted the writer and speaker Rachel Botsman, who treated a small group of Zone friends to a preview of her new book ‘Who Can You Trust?’ The book argues […]

The career advice I wish I’d had at 25

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In the future, when we turn 50, we will each be given a ticket to a time machine and, just once, we will be able to go back in time and talk to our 25-year-old selves. Even then, time travel will be expensive and wreak havoc with frequent flyer programs. So there will only be […]

Language is changing, like it or not.

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All languages change over time, and vary from place to place. They may change as a result of social or political pressures, such as invasion, colonisation and immigration. New vocabulary is required for the latest inventions, such as transport, domestic . A language can also change by less obvious means. Language also changes very subtly […]

How to beat the Monday Morning Blues

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Does the start of your working week trigger overwhelming feelings of anxiety, sadness, or stress? Do you lack passion and motivation on Monday morning? Are you sluggish or tense? If you’re nodding affirmatively, you might have a case of the Monday Blues. “The ‘Monday Blues’ describe a set of negative emotions that many people get […]

The Importance of Appreciation

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Anyone can perform a task at work knowing the end result is a salary. However, passion and hard work often stems from affirmations employees hear from their boss or manager. Workers don’t just crave money – they want recognition, verbal appreciation and encouragement. Of course, it’s easy to say “thank you” or “good job” and […]