Media Agency – Paid Search Manager – Global Tech Client 7156

Location London, United Kingdom
Job Type Permanent Full Time
Job Sector - AGENCY
Telephone +447818566044
Job Ref HD 4169
Start Date 2019/10/07
Salary To £40k dep on experience

Description

The role

Our client is currently recruiting for a talented Search Manager to work on one of the most extraordinary, innovative and powerful brands in the world.

This is a strategic role that covers media planning and buying in Paid Search platforms such as Google and Bing. You will be exposed to the campaign development process from beginning to end – working alongside an in-house creative team that influences comms planning, media, and strategy.

Day to day, you will support and lead the team through all facets of Paid Search:

• Supporting the development of local and global strategies for up to 23 markets, for both Branding and Retail (e-commerce) campaigns
• Performing keyword research, copywriting, audience research, reporting, and optimisation
• Supporting the alignment of Paid Search media execution with cross media plans in partnership with the planning and account teams
• Liaise with partners on new products and beta opportunities, best practices, and measurement
• Alignment with agreed campaign strategy, KPIs, and revenue performance.
• Manage budgets and spend pacing
• Drive overall account execution and campaign optimisation
• Support cross functional reporting and insights
• Working alongside the global team based in Los Angeles
• Develop and manage client and internal relationships and comms

Key relationships

Paid Search media team, cross-channel teams, agency team leads, global and local clients and teams, Search platform teams, creative agency

Essential job responsibilities

Team leadership

• Successfully manage a team of 3 planners
• Ensure the highest quality of work is delivered by implementing best practices and following processes
• Support the integration with other teams - cross media, account, and creative
• Perform appraisal meetings and 121 catch ups
• Identify training and development needs of client team
• Create and present inductions for new team members

Account & campaigns

• Support the team on ongoing refinement of Paid Search media briefs and campaigns
• Create media plans and submit for approval, with rationale on campaign planning and strategy
• Ensure daily optimisation of live campaigns is done to achieve client objectives and KPIs
• Build account structures for locally and centrally managed projects and clients
• Keyword research and copywriting for Paid Search ads
• Localisation of keywords and copy into your native language
• Audience research
• Liaise with planning team on campaign dates
• Support the development of processes, methodologies, best practices and frameworks for client team
• Ensure best practices are being used and brainstorm new approaches to achieving client goals
• Follow campaign planning and set up checklists to ensure accuracy
• Manage campaign trackers and creative schedules
• Submit keywords and copy for approval
• Execute campaign A/B tests and report on findings
• Utilise standard naming convention for campaign set up
• QA copy and video assets specs and provide screenshots

Budget
• Management of budget across campaigns, including under pacing and avoiding overspends
• Ability to support forecast and plan budget allocation and spend
• Booking budgets based on publisher invoices
• QA campaign set ups and budgets for flawless execution
• Manage budget pacing and reallocation
• Ensure the correct exchange rates and fees are being applied

Reporting
• Keep track of reporting schedules and templates
• Proactively provide insights on performance and optimisation recommendations on an ongoing basis
• Coordinate and present reports to global and local teams and clients, including during PCA and QBR meetings
• Daily monitoring of performance against campaign objectives and KPIs
• Ensure metrics guidelines and nomenclature are applied to all performance analysis
• Support comms planning and marketing science teams in implementing brand studies

Client

• Development of client relationship and internal relationship and comms
• Present plans, reports and overall account status to client on a weekly basis
• Create and present inductions for new and existing clients
• Keep up to date on latest digital developments to create client POVs on new opportunities and platforms
• Ensure all Paid Search media projects are meeting client expectations, quality and hitting deadlines

Partners & Networks

• Help identify and test new platforms and products, highlighting results and sharing across organisation
• Maintain strong relationship with vendor partners, Search networks and technology suppliers to stay ahead of latest market trends and developments
• Responsible to ensure all client teams are informed about new providers or updates to existing technologies
• Support the set up of creative content hacks and brainstorms between media, partners, and creative teams

Qualifications

Mandatory:
• Relevant experience in Paid Search
• Experience in performance media, e-commerce and brand Paid Search
• Polished presentation, communication, and analytical skills
• Have strong organisational skills, with ability to manage multiple projects at once
• Maintain gravitas, forward thinking and strategic initiative
• Ability to manage up
• Hands on approach and passion for working in a fast-paced team
• Proficient in Excel
• Understanding of local media landscapes in EMEA
• Excellent client facing skills
Preferred but not mandatory:
• Experience using 3rd party technology such as Marin Software
• Experience in working on regional or global accounts

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