|Location||London, United Kingdom|
Permanent Full Time
|Job Ref||HD 3842|
Job title: Tag Manager
Tag Management is becoming increasingly important in the campaign performance and optimisation of digital media.
This role will suite a passionate, data-driven and technically-savvy digital practitioner and you will be responsible for the development and implementation of media tagging strategy across all digital properties, with a focus on enhancing reporting and digital media optimisation.
You will also have the ability to self-learn about ad platform features and functions and educate and up skill others, while helping enforce deployment processes, governance and reviewing implementations, adhering to global guidelines.
You will receive training within Tag Management Solution platform to add technical expertise for troubleshoot issues.
The position demands a motivated individual who can deliver high levels of service and answer queries from our clients and partners. A good team work ethic is important, as are time management skills, and the ability to multitask and ensure work is delivered accurately and within the required timeframe.
Parts of this role involves working collaboratively with specialist digital activation teams (both locally and regionally) as well as key ad technology partners in ensuring that all parts of a digital campaign successfully launched.
Your performance will be measured in line with key tasks and objectives and by positive improvements in our ability to make data-driven decisions, including personalised creative message and effective customer engagement for our clients.
Work closely with agency client account teams to solve media problems and assist with identifying new opportunities to improve work processes
Responsible for deployment of media tags to production or live environment
Monitor media tag deployments within Tag Management Systems (TMS)
Help specialist teams with on boarding process to Tag Management Systems
Answer basic support question about Tag Management Systems platforms
Partner with internal and external teams to test and deploy new tracking solutions while monitoring and optimising existing integrations
Ensure data capture is consistent and accurate across ad technology platforms
Serve as a technical contact and subject matter expert for all media tags/tracking implementation requests
Strengthen relationships with Tag Management vendors and evaluate new tools and products to augment existing capabilities
Test, validate and troubleshoot tagging and tracking issues as they occur – communicating status/next steps until resolution with all relevant stakeholders
Create and maintain technical tagging documentation
Catalogue tagging implemented on client websites and beyond
Manage administration, governance and compliance of best practice guidelines for platform integrations and consistent data flow
Communicate technical information to non-technical audience
Staying up to date on digital industry trends and developments in the digital market and new technologies – seek ways to continually improve and optimise current processes by recommending appropriate technical solutions
Managing and prioritising work effectively to ensure internal deadlines, timetables and approvals are met.
Education Minimum Requirement:
Bachelor's degree (BA/BS) from an accredited college or university - preferably in Computer Science, Marketing, or a related field of study i.e. Bachelor’s degree in Marketing, Business, Information Technology
Technical skillset requirements:
Strong analytical skills and problem solving skills
Exceptional communication and interpersonal skills
Proficient in Microsoft Excel
Preferred experience and skills:
Have an understanding of the role of tracking technologies and how it underpins digital ad operations
Hands-on experience with ad server technology solutions (i.e. DoubleClick/DCM, Sizmek, AdForm and FlashTalking).
Savvy with respect to technical concepts and workflows that underpin digital analytics, such as debugging tools (i.e. HTTPWatch, Fiddler, Ghostery, Google Tag Assistant, Charles or Firebug), first- vs third-party cookies and data encryption
Hands-on experience with tag management systems (i.e. Tealium, Ensighten, Google Tag Manager, Adobe Dynamic Tag Manager, Signal) in web and mobile app environments
Strong understanding of A/B and multivariate testing techniques and best practices
Quantitative mind set, with a desire to work in a data-intensive environment
Passion for both digital media and digital technology
Strong understanding of digital marketing and/or e-commerce
Curious by nature with strong analytical skills, problem solving skills and attention to detail
Savvy with respect to technical concepts and workflows that underpin digital analytics, such as debugging tools (i.e. HTTPWatch, Ghostery, Google Tag Assistant, Charles or Firebug), first- vs third-party cookies and data encryption
Comfortable working in a business setting and someone who has business acumen and an innovative mind-set.