|Location||London, United Kingdom|
Permanent Full Time
This role focuses on delivering market leading Biddable strategy, innovation and client servicing across Paid Search & Paid Social for a major travel client at a leading agency. The role also requires working on other brands on an ad-hoc basis. You will be the senior lead on the account, responsible for leading strategy, hitting revenue forecasts and activation across a number of campaigns.
You will be reporting into a Biddable Director and will be responsible for a team of 3 (AM, SEA, AE).
You will work closely with the planning and activation teams on the accounts and be part of the leadership team. In this role you will also be expected to contribute with new ideas and new ways of working to the ongoing development of agency's Biddable Media proposition.
Core responsibilities of the role are:
Lead account performance and activation across multiple channels for the managed portfolio
Ensure there are scope of work documents and service level agreements in place and they are adhered to
Build strong relationships with planning team and client
Be the senior point of contact for all paid search, paid social and video activation queries from the planning team
Provide strong leadership and inspiration for the team and clients
Manage and lead the team, be responsible for the output of the team, ensuring all deliverables meet the standard expected
Be responsible for team appraisals
Liaise with 3rd party tools providers to get the best value and training for the team
Create strategy and detailed plans including budget proposals from briefs provided both from clients and internal client servicing teams.
Contribute to Senior Management team initiatives with ideas and new processes when required
Working on new business pitches when required.
Be responsible for recruitment for your team
Provide monthly spend forecast to the business
Who are the agency looking for
This role is ideal for someone who has a proven record of leading biddable accounts and strategy, has worked with a variety of different clients, can sell in ideas and drive innovation across multiple channels. They are looking for someone with a great record in managing teams and keeping team members engaged and motivated. The ideal candidate will be at Senior AM level / Junior AD ready to step up to the next challenge. A genuine passion for digital marketing and an analytical mindset are essential.
Pre-requisites for the role are:
Experience in planning, managing and activating multichannel campaigns (Facebook, Twitter, Adwords, Youtube)
Experience with paid social media tools, e.g. Upcast, is desired
Experience with Paid Search tools, such as Marin, Kenshoo, DS3, with Marin being desirable
Experience in managing a team of 3 people and conducting team appraisals
Experience in driving innovation in Paid Social and Paid Search
Advanced knowledge of Facebook’s advertising platform and Power Editor.
Advanced knowledge of Adwords and Youtube
Strong leadership, communication skills and ability to engage with planning teams and also brand leaders at the client side
Need to be confident and have worked on large accounts in an agency environment
Be solution driven and innovative with how they drive performance from their accounts
Be strategic and commercially minded in planning their goals for their teams as well as being able to shape and develop a brand search strategy
Good knowledge of all digital elements so they can have full understanding of digital – Paid Social, Programmatic, Remarketing, Video etc
Experience with new business pitches and knowledge of how a business operates