Digital Account Manager - Agency (film/ents) HD3717

Location London, United Kingdom
Job Type Permanent Full Time
Job Sector - AGENCY
Digital Planning/Buying
Job Ref HD3717
Start Date 2018/05/14
Telephone 07818566044
Salary To £35,000 (dep on exp)

Description

This is a great chance for a digital account manager to make their next move to an entertainment focused agency that has a wide roster of entertainment clients within the Film and Game sector. With big opportunities to prove themselves and have a direct impact in the way their clients approach digital.

The candidate will bring their expertise and experience to develop digital strategies and insights for their clients. You will drive performance through an unrivalled understanding of consumers and their behaviours. Innovation and creativity is paramount along with a strong understanding of the digital market place. You ideally will have a good established knowledge of programmatic, data and audiences and be able to apply this knowledge in moving the planning forward for a roster of entertainment clients.

This is a great opportunity for the right candidate to advance their career and be involved with clients and agency. The right person will be self motivated and committed to drive digital strategy forward with clients and staff.

The Role
• Working closely with the Head of Digital & Digital Film and Games Lead (trading, investment and strategic solutions).
• Drive Integrated planning and thinking across all digital channels and working closely with non-digital brand teams
• Lead the digital direction for independent client accounts.
• Manage the independent accounts effectively on a day to day basis.
• Ensuring knowledge is shared and communicated to clients and agency.
• Championing digital areas within the agency (Video and Entertainment Display)
• Be a mentor to junior employees (you will directly manage one planner / buyer and have shared responsibility for 2 social buyers)
• Help formulate new business digital strategy and planning to advance their business forward.
• Look for new opportunities to help our clients grow and drive success.
• Pitch work and new business meetings
• Market & client reviews
• Strong internal PR with staff and team
• Deliver sound thought and logic to digital direction for agency and clients.
• Liaising with key client’s social team and manage the implementation of social campaigns for various film projects.

Responsibilities
• Leading & Managing key client digital products across UK and Export Markets
• Managing client’s digital strategy and direction
• Strategy and implementation on plans.
• Budget structure, forecasts and delivery of campaigns.
• Managing key client’s digital investment.
• Trading and yearly deal structure integration.
• Identifying client and agency opportunities within digital space.
• Taking briefs and delivering on client KPI’s and objectives
• Managing the delivery of service and buying for key accounts.
• Social delivery and maintenance of key client accounts.
• Day-to-day management of plans across all clients
• Provide written and verbal justification on all plans
• Managing Post Campaign Analysis of each campaign and strategy. Identify year on year improvements, trading trends, optimisation learning’s.
• Ensure all clients are updated regularly on key areas (Social media, Futures, Films and games competitive analysis, Creative innovation & Trading)
• Build strong relationship with clients and media owners
• Help at driving digital knowledge and understanding within the agency.
• Help deliver clients goals and implementation of tracking for audience targeting and segmentation.
• Act as a conduit for the programmatic team on the planning and buy side to manage your clients programmatic buys and ensure any criteria’s and strategies are being met

About You

The agency are looking for a highly motivated, entrepreneurial thinking digital manager. You should be comfortable talking to a client knowledgably and confidently about Video, Display, Social and Search. You will have established relations within the digital sector and bring your expertise to a growing digital team.

• Advanced digital knowledge (min 3/4 years)
• Social Experience
• Ideally have a coherent understanding of pixel tracking / tagging
• Have Google Analytics Experience.
• Excellent organisational and project management skills
• Excellent interpersonal and communication skills
• Ability to work under pressure and to tight deadlines
• Solid account management/director experience, demonstrating a track record of strategic thinking, working in partnership with a number of clients simultaneously and within tight time demands.
• Proven experience of managing profitability of client accounts
• Demonstrable experience of involvement in business development and pitches.

The Team

• Working with the Digital Film Lead to manage and advance the team
• Driving the learning and development of digital account executives.
• Working closely with brand communication account directors to advance client understanding and agency knowledge pool.

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Internal Responsibilities

• Champion digital areas and demonstrate knowledge to agency
• Run digital weeks and internal training
• Be a key focal point for the digital department
• Working with new business team to deliver on new client briefs and pitches.

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