|Location||London, United Kingdom|
Permanent Full Time
|Salary||Up to 28K (dep on exp)|
A fantastic opportunity to join a leading global media agency as a Digital Ad-Ops Planner.
Set up digital campaigns in the DoubleClick ad server; upload video ads/creative assets; assign creative rotations and inventory share; distribute redirect tags to media partners, followed by testing and quality assurance.
Serve as a technical contact and subject matter expert for all 3rd party ad server and media tags/tracking implementation requests
Troubleshoot problems with 3rd party video platforms or rich media queries and utilise experience to develop solutions.
Generate and monitor reports on campaigns delivery, performance and recommend optimisations strategies.
Partner with internal and external teams to test and deploy new tracking solutions while monitoring and optimising existing integrations
Strengthen relationships with Ad Technology vendors and evaluate new tools and products to augment existing capabilities
Test, validate and troubleshoot tagging and tracking issues as they occur – communicating status/next steps until resolution with all relevant stakeholders
Manage platform integrations and consistent data flow and governance
Communicate technical information to non-technical audience
Keep up-to-date with industry trends and DoubleClick Google product releases and digital media policies to ensure we are operating within compliance guidelines.
Staying up-to-date on digital industry trends and developments in the digital market and new technologies – seek ways to continually improve and optimise current processes by recommending appropriate technical solutions
Managing and prioritising work effectively to ensure internal deadlines, timetables and approvals are met.
Preferred experience and skills:
Have an understanding of the role of tracking technologies and how it underpins digital ad operations
Hands-on experience with ad server technology solutions (i.e. DoubleClick/DCM, Sizmek, AdForm and FlashTalking).
Hands-on experience with tag management systems (i.e. Google Tag Manager) in web and mobile app environments
Strong understanding of A/B and multivariate testing techniques and best practices
Quantitative mind set, with a desire to work in a data-intensive environment
Passion for both digital media and digital technology
Strong understanding of digital marketing and/or e-commerce
Curious by nature with strong analytical skills, problem solving skills and attention to detail
Comfortable working in a business setting and someone who has business acumen and an innovative mind-set.