|Location||London, United Kingdom|
Permanent Full Time
|Salary||To £80,000 (dep on exp)|
The purpose of the Digital Director Role in the WorldWide team is to deliver best in class digital solutions for clients. These digital solutions are both short term (e.g campaign digital strategy) and long term (e.g digital business development/ transformation. The responsibilities are outlined below.
A leading global hygiene and health company dedicated to improving well-being through their products and solutions, essentials for everyday life.
1. Generating Consumer Insights from Digital Data:
a. Expert in understanding where and how to generate digital insights. You will be expected to understand digital tools and systems (both proprietary and 3rd party). This includes knowledge and application of the following 3rd party systems/techniques: Comscore, Facebook Insights, Google Trends, Nielsen (OCR XCR), Hitwise . You will be expected to use these insights in your own client work but also share the techniques and tools (as you learn of new developments) with key stakeholders (e.g communications strategists) so that digital insight techniques permeate the agency.
2. Overseeing Client Digital Development
a. You will be expected to set out and manage a long term digital development plan for clients. The digital development plan comprises a long term digital roadmap for clients that contributes positively to their business. As well as setting out the development plan you will provide support on its successful delivery. The digital development plan should cover: ad tech, data, partnerships and innovation amongst other things.
3. Campaign Digital Strategy
a. Working in collaboration with communication planners, you will manage digital campaign strategies that are insightful, innovative, integrated and effective. These strategies should be developed with the communications strategist to ensure full integration into the broader communications plan. Each strategy must be capable of being implemented successfully (whether that be central or local execution). You will also be expected to provide support on overseeing the successful implementation of the strategy.
a. Digital Directors are expected to produce best practice client toolkits for channels and disciplines (working with specialist implementation teams where required). These toolkits provide the guidance for clients and teams internally on what ‘good’ looks like and how we expect channels or disciplines to be adopted and deployed. As a result Digital Directors are expected to have a good implementational knowledge of most digital platforms and disciplines from search to programmatic to mobile.
a. The Digital Director has responsibility to drive the client digital data approach in conjunction with the specialist head of technology and digital data. This will include overseeing attribution modelling projects, data partnerships (e.g Facebook Custom Audiences), cross platform/mobile analytics projects and data management solutions.
a. As ad technologies proliferate there will be increasing demand for bespoke client technology solutions. The Digital Director should provide support on advising on the best technology solution for client whether that be an adserver such as Doubleclick or an integrated stack such as Adobe or a dynamic ad solution. This may involve managing audits and RFPs with relevant internal and external stakeholders.
a. The Digital Director is expected to manage strong digital partnerships with key global publishers such as Facebook and Google. Sometimes this will involve managing an existing client relationship while other times it will mean building new relationships. As such we expect Digital Directors to have (or be capable of building) collaborative and strong relationships with 3rd parties. You will also be expected to stay on top of key developments for each of these publishers and share with the wider team as appropriate.
a. All clients are expected to have a strong digital innovation pipeline that is owned and evolved by the Digital Director. Digital innovation may take many forms including (but not exclusive to) creative formats, mobile, data and video. The role requires the Digital Director to identify the innovations, setting up testing frameworks and managing the tests.
9. Network Development
a. The Digital Director is expected to be a good network transmitter. It is the responsibility of the Digital Director to share relevant information e.g. toolkits with central or local teams in a format that ensures it is understood and furthermore adopted. It is also expected that the Digital Director helps develop a diagnostic framework to efficiently and rapidly identify issues with regards to digital implementation of strategy or best practice (local and central)
• A Digital Strategist with experience in:
o Creating strategies
o Media plans
o A strong sense for setting KPIs for clients
o Ability to build aggregated reporting across all digital channels
• Knowledge of the entire digital landscape for example:
o Being able to name main DSPS in the market
o Being able to name main Bid management platforms (For paid search) in the market
o Understanding the difference between Google Analytics and DCM