Facebook ad revenue rockets 57% to $26bn

Facebook reported a net income of $10.2bn (£8bn) in 2016, up from $3.7bn in 2015 on the back of exceedingly strong advertising revenue performance.
The internet giant’s ad revenue for 2016 totalled $26bn, a 57% increase from $17bn in 2015, it disclosed during its earnings report for the fourth quarter and full year ended December 31, 2016, last night.
Of this, eMarketer estimates the UK to represent $1.8bn, up 31% from 2015.  
In the fourth quarter alone, Facebook’s ad revenues grew 53% year-on-year to $8.6bn. Of this, 84% ($7.2bn) came from mobile advertising revenue, up from 2015 when it was approximately 80% of ad revenue during the same period.
During the earnings call, chief operating officer Sheryl Sandberg noted that currently, Facebook has 65 million businesses using its free Facebook Pages product and five million are using Instagram Business profiles. 
“More and more of these businesses are becoming advertisers with over four million advertising on Facebook and over 500,000 on Instagram. As a result, our revenue base is becoming more diverse. In Q4, our top 100 advertisers represented less than a quarter of our ad revenue, which is a decline from Q4 last year.”

From http://www.campaignlive.co.uk/article/facebook-ad-revenue-rockets-57-26bn/1422945#kgOy2KHGkP4swwZD.99mark