How to Write an Effective Job Description

There is one thing in particular that will help when you want to advertise your roles to a wide array of potential candidates: the job description. This particular document is beneficial for a variety of reasons, helping you to explain exactly what you’re after. An effective job description will describe the skills that are needed to perform a role and outline where the job fits within the overall company hierarchy. It could also be used as the basis for the employment contract, so it’s important to get it right. Below we tell you how to write the best job description to attract the very best candidates to fill your positions.

Accurate job title

The first and most important factor of any job description is the job title, which should accurately reflect the nature of the position and the duties that it involves. The job title should remain simple and honest, so be careful not to exaggerate the importance of the role in order to attract more candidates. It should also be free of gender or age implications, whilst being generic enough to be compared to similar jobs in the industry for the sake of equal pay and conditions. Finally, a job title should be self-explanatory for the purpose of recruitment, making it easier to find during searches.

Explanation of tasks

This part should explain exactly what duties a candidate will have to perform in the role. Descriptions of each duty should be short and succinct, no more than two or three sentences overall, while also detailing the purpose for doing it. Try to keep the list of included tasks below ten to keep the description succinct.

Skills needed

This section should go over what you’re looking for the candidate to bring to the company. This could include attributes such as knowledge in a certain area, or qualifications they’ve obtained in the past. If your job requires somebody who can give presentations to a large number of people, for example, then this is the section where you should explain what you need. Behavioural competencies like teamwork, leadership and so on are becoming common to include in modern job descriptions.

A brief description of where candidate would fit in

It helps to include working relationships in your job description, by stating who the candidate would report to within the company and who would report to them. This allows the candidate some vital insight into the hierarchy within your organisation and tells them exactly where they’d fit in. You should also give a good idea of the size of different departments, and how much interaction the candidate would be expected to have with colleagues.


Some job descriptions choose to include an exact salary, but to give yourself some leeway you should work out a salary range instead, based on similar positions in other organisations. This would allow you some flexibility to match the salary to a particular candidate’s experience and skills. This salary range would have to be updated over the years to stay relevant and in line with changing pay scales.

A job description is vital for getting candidates to hear about the opportunities available at your company, and the best ones will give a clear picture of the position and what they’ll need to be good at in order to be successful. The most accurate job descriptions will bring the best candidates, so it’s always worth spending a good amount of time perfecting them. If you need help getting the most out of your job descriptions then get in touch with Harrison Dear today.