Account Director – Outdoor Specialist Agency HD3974

Location London, United Kingdom
Job Type Permanent Full Time
Job Sector - MEDIA OWNER
Outdoor Specialist
Telephone 07824549403
Job Ref HD3975
Start Date 2020/01/10
Salary To £45,000


Key Purpose of Role

The role is in a team responsible for the planning and buying of OOH solutions on behalf of all of the company's agencies and clients.
Account Directors are experienced Activators who work closely with clients/agencies and their team to plan and buy campaigns for clients/agencies in their team and to develop good relationships with media owners.
Account Directors are expected to help deliver departmental objectives, grow billings and deliver business opportunities.
The Account Director oversees and manages Senior Account Managers, Account Managers and Account Executives.
Account Directors are expected to collaborate and share learning and experiences with the wider Activation department and to contribute to the company as an active member of the business.

Overview of Key Accountabilities, Responsibilities and Duties

• Promote the company's offering to clients and agencies and identify ways of driving more revenue
• Helping to ensure the team are providing clients/agencies with the highest level of service, delivering on criteria in service charters/hitting or exceeding KPIs.
• Checks teams are delivering on all elements of service charters and updating booking systems to ensure campaign systems are up to date
• Actively promote all Kinetic SBUs and identify ways of communicating benefits to agencies and clients to drive revenue
• Develops new ways of servicing the needs of clients and agencies and delegates responsibility accordingly
• Takes responsibility for resolving any client or campaign issues
• Experience in managing and motivating their team to ensure they are delivering effective OOH solutions for clients
• Working to place creativity at the heart of our offering – either through promoting data led planning or driving innovation and technology
• Demonstrates regular and effective use of all Kinetic and industry tools and systems and training others where applicable. Participating in defining requirements to enhance tools and systems
• Have an in-depth understanding of the company's planning philosophy and ensure this is followed at all times by team members and they are using all elements of the planning process
• Promote and collaborate with to educate the team internally and clients and agencies externally on the benefits of converging OOH with mobile, digital, social and more established media
• Grow and develop clients’ business on OOH and ensure tasks are delegated where appropriate
• Getting involved in Client Audits and working with Trading and Investment
• Showcases best practice planning to the team and monitors quality of output
• Builds excellent rapport and relationships with Media Owners
• Experienced at negotiating pricing and booking campaigns
• Able to quote planning and buying rates and option and buy campaigns
• Can co-ordinate short-term opportunities and monitor spend commitments with key media owners to ensure targets are met. Monitor value delivered to agencies
• Demonstrating knowledgeable opinion on vendor news and activity
• Experienced in resolving challenging client issues and team issues
• Oversee Senior Account Managers, Account Managers and the development of Account Executives
• Undertake annual appraisals and regular performance reviews to review and manage performance effectively
• Undertakes basic coaching and feedback
• Positively motivate the team and lead by example
• Oversee and assist with internal recruitment requirements with the support of HR/Talent Team
• Acts as mentor and sounding board for more junior staff
• Gets involved in the wider business; helping with training, forums, agency initiatives, business opportunities, developing others, developing tools and systems, creative ideas, internal and external events etc.

Key Competencies (Skills, Knowledge and Experience)

• Good networker and able to build productive and fruitful relationships
• Expertly manages others’ expectations and anticipates issues and concerns
• Builds and maintains meaningful relationships over longer periods of time
• Consciously acts as a role model to others within the company
• Strong account management skills
• Excellent client service skills

• Strong implementation and delivery skills; tactical and hands-on
• Able to challenge the status quo and introduce new ideas
• Considers the wider/bigger picture
• Excellent problem solving, comes up with new solutions
• Good high level thinking
• Creative and ideas orientated

• Can identify new revenue opportunities and develop new business
• Can accurately budget and forecast
• Able to manage profitability
• Good numeracy

• Strong presentation skills
• Demonstrates impact and confidence
• Confident and engaging manner
• Persuasive
• Always positive and alive to possibilities
• Articulates and expresses ideas clearly and succinctly
• Good written skills – good grammar, clear and concise
• Good listening skills and emotional intelligence to read situations and people

Conflict Management
• Good problem solving skills and is solution focused
• Good judgement and decision-making skills
• Seek resolutions through influence and negotiation
• Resilient under pressure and works well to tight deadlines
• Actively pushes self out-side comfort zone
• Experienced in approaching difficult discussions
• Stays calm and assertive in times of conflict and states position calmly

Leadership / Managerial
• Good people management skills in managing performance, objective setting, dealing with conflict, discipline and absence issues, recruitment, on-boarding, reviewing roles, giving feedback
• Competent coach and demonstrates in role
• Provides guidance and assistance
• Manages people as individuals and understands how to develop personal strengths
• Effectively delegates workload
• Acts as a mentor to more junior team members
• Motivating team player, happy to take the lead as required
• Leads by example
• Displays empathy and good emotional intelligence

• Excellent high level planning skills
• Versatility, flexibility and adaptability
• Excellent multi-tasking skills
• Organised and structured
• Comfortable with ambiguity

Digital / Technical Skills
• Good understanding and use of MS Office /Windows – Outlook, Excel, Word and PowerPoint
• Able to use internal technical tools – picks up new technology and systems well
• Excellent understanding of social media and internet
• Actively works to develop understanding of digital developments through reading, seminars and attending learning, development and training

Industry and Internal Knowledge
• Broad knowledge of communications industry, other media and media planning principles such as POE – and OOH’s role
• Have strong understanding of the company's planning processes and the ability to articulate these to clients, agencies and media owners at a senior level

• GCSEs – to include English and Maths (A to C)
• Educated to A-Level or equivalent standard


• University degree

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